Danimals Campaign: Brand Repositioning 

     This project involved selecting a struggling brand, and repositioning them to increase brand awareness in an adjusted target market. The scope of the project involved target audience research, creating an informed big idea, and an extendable campaign to achieve our objectives.    

 With involvement in each step of this group project, the majority of my work includes the buyer persona, big idea, media selection, and experiential zoo event.

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